Capturing the sense: a study of consumer sensory and emotional experiences in food
Mancino, Antonio (A.A. 2023/2024) Capturing the sense: a study of consumer sensory and emotional experiences in food. Tesi di Laurea in Marketing at the bottom of the pyramid, Luiss Guido Carli, relatore Emanuela Stagno, pp. 53. [Master's Degree Thesis]
|
PDF (Full text)
Download (1MB) | Preview |
Abstract/Index
The senses and cooking. Emotions and food. Analysis of the five senses and food. The simultaneous use of the senses in food presentation. The role of sensory analysis in product experience research. The challenges promoted in sensoryresearch. Identifying sensory variables and integrating consumer needs into food design. The influence of color on food perception. Case analysis sensoriality at the table. Questionnaire administration methodology. Data collection. Results achieved.
References
Bibliografia: pp. 47-50. Sitografia. p. 51.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing Digital (LM-77) |
| Chair: | Marketing at the bottom of the pyramid |
| Thesis Supervisor: | Stagno, Emanuela |
| Thesis Co-Supervisor: | Baccelloni, Angelo |
| Academic Year: | 2023/2024 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 07 May 2025 13:28 |
| Last Modified: | 07 May 2025 13:28 |
| URI: | https://tesi.luiss.it/id/eprint/42010 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
