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- Degree Programs (41562)
- Master's Degree Programs (18335)
- Master's Degree Program in Marketing Digital (LM-77) (13)
- Master's Degree Programs (18335)
A
Azam, Maira (A.A. 2023/2024) Corporate social sustainability in the fashion industry: a comparative study in developed and developing countries. Tesi di Laurea in Sustainable strategies for business leaders, Luiss Guido Carli, relatore Maria Jell-Ojobor, pp. 54. [Master's Degree Thesis]
B
Baldoni, Emanuele (A.A. 2023/2024) Sustainability and excellence made in Italy: the case of premium kitchens Elmar. Tesi di Laurea in Brand management, Luiss Guido Carli, relatore Matteo De Angelis, pp. 83. [Master's Degree Thesis]
C
Castiglione, Paolo (A.A. 2023/2024) The importance of sensory aspects of food packaging design case study: Gustibus Alimentari S.r.l. Tesi di Laurea in Marketing at the bottom of the pyramid, Luiss Guido Carli, relatore Emanuela Stagno, pp. 64. [Master's Degree Thesis]
D
De Luca, Angelica (A.A. 2023/2024) Beyond the algorithm: unveiling brand strategies to mitigate gender bias in Ai generated campaigns. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Paolo Peverini, pp. 116. [Master's Degree Thesis]
Di Bugno, Giulia (A.A. 2023/2024) Fashion and sustainable development: a multidisciplinary project for showing the determining role of luxury and aesthetics. Tesi di Laurea in Brand management, Luiss Guido Carli, relatore Matteo De Angelis, pp. 84. [Master's Degree Thesis]
D'Arpino, Ilaria (A.A. 2023/2024) Luxury and beauty: the impact of aesthetics and design on the perception and positioning of luxury fashion brands. Tesi di Laurea in Brand management, Luiss Guido Carli, relatore Matteo De Angelis, pp. 90. [Master's Degree Thesis]
G
Gazulli, Antonella (A.A. 2023/2024) Sustainable consumption in the era of artificial intelligence. Tesi di Laurea in Sustainability for marketing, Luiss Guido Carli, relatore Alessandro Maria Peluso, pp. 61. [Master's Degree Thesis]
M
Mancino, Antonio (A.A. 2023/2024) Capturing the sense: a study of consumer sensory and emotional experiences in food. Tesi di Laurea in Marketing at the bottom of the pyramid, Luiss Guido Carli, relatore Emanuela Stagno, pp. 53. [Master's Degree Thesis]
Mazzanti, Valentina (A.A. 2023/2024) Sustainable consumption in the hair salon industry: an empirical study on consumer perceptions of premium Kao’s Kerasilk products. Tesi di Laurea in Sustainability for marketing, Luiss Guido Carli, relatore Alessandro Maria Peluso, pp. 54. [Master's Degree Thesis]
Mainardi, Caterina (A.A. 2023/2024) Narrative innovations: a comparative analysis of storytelling and creativity in AI-generated versus traditional advertisement. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Paolo Peverini, pp. 157. [Master's Degree Thesis]
N
Nobile, Concetta (A.A. 2023/2024) Fashion futures aligned: navigating fashion sustainability through ai-driven co-creation: insights from Louis Vuitton and Zara. Tesi di Laurea in Design thinking and innovation management, Luiss Guido Carli, relatore Paola Belingheri, pp. 92. [Master's Degree Thesis]
P
Petruzzi, Sara (A.A. 2023/2024) Aesthetics, technology and sustainability: the analysis of their influence on La Marzocco's strategies in the Italian luxury industry. Tesi di Laurea in Brand management, Luiss Guido Carli, relatore Matteo De Angelis, pp. 73. [Master's Degree Thesis]
R
Rizzo, Giorgio (A.A. 2023/2024) Metaverse from fantasy to reality: history, perspectives and challenges for implementation in the context of public administration. Tesi di Laurea in Omnichannel approach to retailing, Luiss Guido Carli, relatore Angelo Baccelloni, pp. 66. [Master's Degree Thesis]