Exploring future consciousness and cognitive traits: understanding receptivity to generative ai technologies

Lucibello, Chiara (A.A. 2023/2024) Exploring future consciousness and cognitive traits: understanding receptivity to generative ai technologies. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 62. [Master's Degree Thesis]

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Abstract/Index

Overview. Generative artificial intelligence. AI application in marketing. AI-based products and services adoption. Research question. Future consciousness. The relationship between future consciousness and receptivity toward generative AI. The role of analytic and intuitive thinking. The conceptual framework. Methodology. Results. Discussion.

References

Bibliografia: pp. 42-50.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Consumer behavior
Thesis Supervisor: Romani, Simona
Thesis Co-Supervisor: MonsurrĂ², Luigi
Academic Year: 2023/2024
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 08 May 2025 13:54
Last Modified: 08 May 2025 13:54
URI: https://tesi.luiss.it/id/eprint/42066

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