Gentile, Chiara (A.A. 2023/2024) The AI revolution: using artificial intelligence to strengthen customers connection and insights. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 106. [Master's Degree Thesis]

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Abstract/Index

AI’s revolution has arrived. Digital revolution. AI and Innovation in digital marketing. Close connection to the market: the age of Chatbots. Connections with customers. Marginal relevance. Literature review. The type of artificial intelligence different types of artificial intelligence. The impact of artificial intelligence in marketing. Personalization of the shopping experience through AI. The role of chatbots and virtual assistants in marketing. Optimizing the customer journey with AI marketing. Ai adoption in business. AI in market analysis and competitive strategy. Ethical considerations in AI-driven marketing. Gap in the literature and research objective. Methodological approach. Results of the experiment.

References

Bibliografia e sitografia: pp. 88-97.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Digital marketing
Thesis Supervisor:	De Angelis, Matteo
Thesis Co-Supervisor:	Laura, Luigi
Academic Year:	2023/2024
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	08 May 2025 16:59
Last Modified:	08 May 2025 16:59
URI:	https://tesi.luiss.it/id/eprint/42092

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