Cantone, Mariagabriella (A.A. 2023/2024) Messages transmitters and recipients and other marketing phenomena in child-centric communication campaigns. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Stella Romagnoli, pp. 91. [Master's Degree Thesis]

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Abstract/Index

Child-centric marketing communication. Child-centric communication landscape. Current practices in advertising to children and teens. Media overview. Traditional media–television. New media-digital landscape. Out of home and events. Branding process, ethics and regulations. Advertising and branding effects on children. Ethics. Gender implications. Regulations. Experimental research. Research questions and model. Research methodology. Experimental results. Managerial implications and research limitations. Theoretical contribution. Managerial implications. Limitations and delimitations.

References

Bibliografia: pp. 83-87.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Marketing communication & new media
Thesis Supervisor:	Romagnoli, Stella
Thesis Co-Supervisor:	Pichierri, Marco
Academic Year:	2023/2024
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	15 May 2025 09:09
Last Modified:	15 May 2025 09:09
URI:	https://tesi.luiss.it/id/eprint/42123

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