Exploring virality on TikTok: beyond follower count
Quercia, Annamaria (A.A. 2023/2024) Exploring virality on TikTok: beyond follower count. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Stella Romagnoli, pp. 93. [Master's Degree Thesis]
![[img]](http://tesi.luiss.it/style/images/fileicons/application_pdf.png) |
PDF (Full text)
Restricted to Registered users only Download (11MB) | Request a copy |
Abstract/Index
The new digital era. The emergence of web 2.0. The evolution and impact of social media. Influencer TikTok. Influencer introduction. TikTok influencer. TikTok virality. Virality introduction. Analysis of the virals TikTok. Factors that contribute to virality on TikTok. Experimental research. The study overview. Methodological approach. Experimental results.
References
Bibliografia. pp. 87-93.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing communication & new media |
| Thesis Supervisor: | Romagnoli, Stella |
| Thesis Co-Supervisor: | Peverini, Paolo |
| Academic Year: | 2023/2024 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 May 2025 09:29 |
| Last Modified: | 15 May 2025 09:29 |
| URI: | https://tesi.luiss.it/id/eprint/42127 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
