Transforming museum experiences: leveraging AI for enhanced communication and personalized engagement
Pacilio, Anna (A.A. 2023/2024) Transforming museum experiences: leveraging AI for enhanced communication and personalized engagement. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Stella Romagnoli, pp. 115. [Master's Degree Thesis]
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Abstract/Index
Art and artificial intelligence: how technology is disrupting the cultural sector. Industry 5.0 and the digital transformation. Overview of the cultural sector. Artificial intelligence and the cultural sector. Theoretical perspectives on personalization, word of mouth, emotional engagement and ai in cultural contexts. The impact of art on society: role of art in shaping culture, challenging societal norms, and sparking social change. Personalization in cultural heritage. Word-of-mouth and emotional engagement in cultural heritage. Virtual reality and artificial intelligence in cultural heritage. Experimental research. Theoretical background. Methodology. Results.
References
Bibliografia. pp. 88-102. Sitografia. pp. 103-107.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing communication & new media |
| Thesis Supervisor: | Romagnoli, Stella |
| Thesis Co-Supervisor: | Peverini, Paolo |
| Academic Year: | 2023/2024 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 May 2025 09:51 |
| Last Modified: | 15 May 2025 09:51 |
| URI: | https://tesi.luiss.it/id/eprint/42130 |
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