Bianco, Floriana (A.A. 2023/2024) The application of AI in advertising: consumer perception of AI-generated ads. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Stella Romagnoli, pp. 89. [Master's Degree Thesis]

PDF (Full text) Restricted to Registered users only Download (3MB) | Request a copy

Abstract/Index

What’s AI? Machine learning. Deep learning. Generative AI. Humans and computers. Human and robot. Interaction between humans and AI. Perception of AI-generated content. Can computers create art? AI art and AI image generator. Real example of AI generating art/content. Experimental research. Conceptual model. AI-generated content vs. human-generated content and source disclosure. Attractiveness of AI applications in marketing communication. Theoretical background. Methodology. Methodology and study. Results of the experiment. General discussion.

References

Bibliografia: pp. 86-88.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Marketing communication & new media
Thesis Supervisor:	Romagnoli, Stella
Thesis Co-Supervisor:	Peverini, Paolo
Academic Year:	2023/2024
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	15 May 2025 10:10
Last Modified:	15 May 2025 10:10
URI:	https://tesi.luiss.it/id/eprint/42132

Downloads

Repository Staff Only

View Item