The role of authenticity and transparency in influencer partnerships: mitigating perceptions of manipulative intent
Almanacco, Michela (A.A. 2023/2024) The role of authenticity and transparency in influencer partnerships: mitigating perceptions of manipulative intent. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 76. [Master's Degree Thesis]
|
PDF (Full text)
Download (1MB) | Preview |
Abstract/Index
Influencer marketing. Definition. Consumers trust. Managerial relevance. Crisis management. Chiara Ferragni’s relevance. Literature review. The alignment among influencers and followers. Impact of influencers on purchase intention. Feeling of betrayal after a campaign. Impact of influencer on brand in a partnership. Identification of the gap. Analysis. Case study presentation: the Ferragni-Balocco controversy. Methodological approach. Results.
References
Bibliografia. pp. 59-67.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Digital marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Tedeschi, Piermario |
| Academic Year: | 2023/2024 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 22 May 2025 09:04 |
| Last Modified: | 22 May 2025 09:04 |
| URI: | https://tesi.luiss.it/id/eprint/42186 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
