Influencer marketing as a brand promotion tool on social media
Campagna, Brando Savi (A.A. 2023/2024) Influencer marketing as a brand promotion tool on social media. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 36. [Master's Degree Thesis]
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Abstract/Index
Influencer marketing. Definition of influencer marketing. A new way of communicating. The figure of the influencer. The incredible diffusion of social media in marketing. The incredible diffusion of social media marketing. The factors that made the transition to the social world possible. The most popular social media for influencer marketing campaigns. Strategies and evaluation of influencer marketing campaigns. Development of an effective influencer marketing strategy. Valuation metrics. “Shoe is just a shoe, until my son steps into it: then it has meaning”.
References
Sitografia: p. 35. Bibliografia. p. 36.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing plan & markstrat simulation |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | De Angelis, Matteo |
| Academic Year: | 2023/2024 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 22 May 2025 09:11 |
| Last Modified: | 22 May 2025 09:11 |
| URI: | https://tesi.luiss.it/id/eprint/42187 |
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