Cucchia, Tamara (A.A. 2023/2024) Embracing generative artificial intelligence as a new medium to the contemporary creative expression. Tesi di Laurea in Qualitative methods for management, Luiss Guido Carli, relatore Niloofar Kazemargii, pp. 71. [Master's Degree Thesis]

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Abstract/Index

Literature review. Generative artificial intelligence. Benefits of GenAI. Disadvantages of GenAI. GenAI’s impact on the working professions. GenAI’s impact on the creative professions. GenAI’s main challenges. GenAI’s future: Human artificial intelligence (HAI). Methodology. Research approach and design. Interviews as the primary source of data. Sample selection and description. Interview protocol and data collection procedures. Data analysis. Findings. Embracing GenAI in artwork creation and its workflow. Skills and abilities to embrace GenAI into the creative process. Benefits and disadvantages of GenAI in the artwork creation. GenAI and creative process. GenAI’s impact on the other fields. Adapting to rapid GenAI developments. GenAI accessibility. Standardization of artworks vs diversity and innovation. GenAI as a new medium for creative expression. Challenges in using GenAI. The future of AI in the creative field. Additional concerns and insights. Discussion.

References

Bibliografia. pp. 67-69.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing Digital (LM-77)
Chair:	Qualitative methods for management
Thesis Supervisor:	Kazemargii, Niloofar
Thesis Co-Supervisor:	Peverini, Paolo
Academic Year:	2023/2024
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	22 May 2025 10:12
Last Modified:	22 May 2025 10:12
URI:	https://tesi.luiss.it/id/eprint/42196

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