The human-technology relationship in the retail context
Cutini, Aurora (A.A. 2023/2024) The human-technology relationship in the retail context. Tesi di Laurea in Omnichannel approach to retailing, Luiss Guido Carli, relatore Angelo Baccelloni, pp. 84. [Master's Degree Thesis]
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Abstract/Index
Theoretical background. The application of technologies across customer journey. Benefits and limitations of autonomous shopping systems. Consumer behavioral analysis versus technology use. Technology adoption from the retailers' perspective in the omnichannel context. My research contribution. Research. Findings. Discussion.
References
Bibliografia: pp. 39-41.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing Digital (LM-77) |
| Chair: | Omnichannel approach to retailing |
| Thesis Supervisor: | Baccelloni, Angelo |
| Thesis Co-Supervisor: | De Angelis, Matteo |
| Academic Year: | 2023/2024 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 22 May 2025 12:25 |
| Last Modified: | 22 May 2025 12:25 |
| URI: | https://tesi.luiss.it/id/eprint/42204 |
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