Shaping the future of retail: exploring the impact of MarTech on in-store experience
Russo, Teresa Gaia (A.A. 2023/2024) Shaping the future of retail: exploring the impact of MarTech on in-store experience. Tesi di Laurea in Omnichannel approach to retailing, Luiss Guido Carli, relatore Angelo Baccelloni, pp. 76. [Master's Degree Thesis]
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Abstract/Index
Literature review. The omnichannel experience framework. The role of MarTech on in-store experience. Research gaps and research question. Research methodology. Research design and data collection. Study population. Analysis. Results & discussions.
References
Bibliografia: pp. 64-70.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing Digital (LM-77) |
| Chair: | Omnichannel approach to retailing |
| Thesis Supervisor: | Baccelloni, Angelo |
| Thesis Co-Supervisor: | Jell-Ojobor, Maria |
| Academic Year: | 2023/2024 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 22 May 2025 13:07 |
| Last Modified: | 22 May 2025 13:08 |
| URI: | https://tesi.luiss.it/id/eprint/42210 |
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