The power of unconscious choices: an empirical analysis of the influence of nudges in participation in events

Di Gianfilippo, Elena (A.A. 2023/2024) The power of unconscious choices: an empirical analysis of the influence of nudges in participation in events. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 129. [Master's Degree Thesis]

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Abstract/Index

Behavioral economics applied to marketing. Key concepts of behavioral economics. Fundamental theories. Heuristics and behavioural bias. Neuroscience and behavioral strategies in event marketing. Cognitive and behavioral strategies in event advertising. Analysis and impact of emotions in behavioral marketing. Engagement techniques: language and social testimonials. Neuromarketing and commercials, an analysis of nudges and cognitive biases in event sponsorship: empirical analysis and case study. Research methodology. Results and discussion.

References

Bibliografia: pp. 126-129.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Behavioral economics and consumer decision making
Thesis Supervisor: Sillari, Giacomo
Thesis Co-Supervisor: Pozharliev, Rumen Ivaylov
Academic Year: 2023/2024
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 03 Jun 2025 13:37
Last Modified: 03 Jun 2025 13:37
URI: https://tesi.luiss.it/id/eprint/42251

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