The power of unconscious choices: an empirical analysis of the influence of nudges in participation in events
Di Gianfilippo, Elena (A.A. 2023/2024) The power of unconscious choices: an empirical analysis of the influence of nudges in participation in events. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 129. [Master's Degree Thesis]
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Abstract/Index
Behavioral economics applied to marketing. Key concepts of behavioral economics. Fundamental theories. Heuristics and behavioural bias. Neuroscience and behavioral strategies in event marketing. Cognitive and behavioral strategies in event advertising. Analysis and impact of emotions in behavioral marketing. Engagement techniques: language and social testimonials. Neuromarketing and commercials, an analysis of nudges and cognitive biases in event sponsorship: empirical analysis and case study. Research methodology. Results and discussion.
References
Bibliografia: pp. 126-129.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Behavioral economics and consumer decision making |
| Thesis Supervisor: | Sillari, Giacomo |
| Thesis Co-Supervisor: | Pozharliev, Rumen Ivaylov |
| Academic Year: | 2023/2024 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 03 Jun 2025 13:37 |
| Last Modified: | 03 Jun 2025 13:37 |
| URI: | https://tesi.luiss.it/id/eprint/42251 |
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