Unisex and cross-gender fashion shopping behavior

Polatsek, Tom (A.A. 2023/2024) Unisex and cross-gender fashion shopping behavior. Tesi di Laurea in Managerial decision making, Luiss Guido Carli, relatore Luigi Marengo, pp. 89. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Literature review. Theoretical framework. Gender. The performance of gender: a theoretical lens. Fashion as a cultural mirror. Unisex and cross-gender fashion. Beyond the binary: defining unisex and cross-gender fashion. The new frontier: market dynamics. Consumer behavior theories. Foundations of consumer behavior. The psychology fashion choices. Motivations for purchasing unisex and cross-gender fashion. Identity unbound: self-expression and authenticity. Embracing the shift: social and cultural acceptance. Obstacles in purchasing unisex and cross-gender fashion. Cultural conundrums: societal and normative barriers. Internal hurdles: psychological barries. Gaps in the literature and future research directions.Methodology results. Axial coding: identifying core themes. Discussion.

References

Bibliografia: pp. 64-66.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Managerial decision making
Thesis Supervisor: Marengo, Luigi
Thesis Co-Supervisor: Vitali, Luca
Academic Year: 2023/2024
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 05 Jun 2025 13:15
Last Modified: 05 Jun 2025 13:15
URI: https://tesi.luiss.it/id/eprint/42306

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