Unisex and cross-gender fashion shopping behavior
Polatsek, Tom (A.A. 2023/2024) Unisex and cross-gender fashion shopping behavior. Tesi di Laurea in Managerial decision making, Luiss Guido Carli, relatore Luigi Marengo, pp. 89. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review. Theoretical framework. Gender. The performance of gender: a theoretical lens. Fashion as a cultural mirror. Unisex and cross-gender fashion. Beyond the binary: defining unisex and cross-gender fashion. The new frontier: market dynamics. Consumer behavior theories. Foundations of consumer behavior. The psychology fashion choices. Motivations for purchasing unisex and cross-gender fashion. Identity unbound: self-expression and authenticity. Embracing the shift: social and cultural acceptance. Obstacles in purchasing unisex and cross-gender fashion. Cultural conundrums: societal and normative barriers. Internal hurdles: psychological barries. Gaps in the literature and future research directions.Methodology results. Axial coding: identifying core themes. Discussion.
References
Bibliografia: pp. 64-66.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Managerial decision making |
| Thesis Supervisor: | Marengo, Luigi |
| Thesis Co-Supervisor: | Vitali, Luca |
| Academic Year: | 2023/2024 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 05 Jun 2025 13:15 |
| Last Modified: | 05 Jun 2025 13:15 |
| URI: | https://tesi.luiss.it/id/eprint/42306 |
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