Investigating the effectiveness of luxury brands’ communication through product placements on traditional and new media: the film industry’s evergreen role
Amato, Arianna (A.A. 2023/2024) Investigating the effectiveness of luxury brands’ communication through product placements on traditional and new media: the film industry’s evergreen role. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Stella Romagnoli, pp. 129. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Outline of the phenomenon: luxury brands’ communication impact. The luxury industry and its brands. The role of marketing and communication in the luxury industry. Communicating the brand identity: between traditional and new media. From the big screen to the bigger online landscape. Literature review and cases analysis. The world of BTL advertising.
References
Bibliografia: pp. 103-126.
Thesis Type: | Master's Degree Thesis |
---|---|
Institution: | Luiss Guido Carli |
Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
Chair: | Integrated marketing communication |
Thesis Supervisor: | Romagnoli, Stella |
Thesis Co-Supervisor: | Peverini, Paolo |
Academic Year: | 2023/2024 |
Session: | Autumn |
Deposited by: | Alessandro Perfetti |
Date Deposited: | 06 Jun 2025 14:41 |
Last Modified: | 06 Jun 2025 14:41 |
URI: | https://tesi.luiss.it/id/eprint/42341 |
Downloads
Downloads per month over past year
Repository Staff Only
![]() |
View Item |