The role of project manager in supporting the creative process: a study in the luxury sector
Bignami, Arianna (A.A. 2023/2024) The role of project manager in supporting the creative process: a study in the luxury sector. Tesi di Laurea in Organizational design, Luiss Guido Carli, relatore Sara Lombardi, pp. 84. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review. Towards a new organizational approach: outlining the project-based organizations. Creativity as a driver for innovation and competitiveness. The impact of project managers in setting up a creative work environment. Methodology. Purpose of the study and research question. Research design and empirical setting: the luxury industry. Data collection. Data analysis. Findings. Creativity and its purpose in different business areas. Authentic leadership to enhance creativity. Designing the right creative project team. Agile project management structure. The PBO approach in the luxury sector: creativity driver or business challenge? Discussion.
References
Bibliografia: pp. 80-84.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77) |
| Chair: | Organizational design |
| Thesis Supervisor: | Lombardi, Sara |
| Thesis Co-Supervisor: | Giustiniano, Luca |
| Academic Year: | 2023/2024 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 09 Jun 2025 14:47 |
| Last Modified: | 09 Jun 2025 14:47 |
| URI: | https://tesi.luiss.it/id/eprint/42369 |
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