Cotini, Francesco Mattia (A.A. 2023/2024) The evolution of regulatory policies on social media marketing for the tobacco industry: which are the implications on its social media audit and strategies? The case of Philip Morris International. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 88. [Master's Degree Thesis]

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Abstract/Index

Regulatory policies on social media marketing for tobacco industry with cases and their implication on businesses and society. Regulatory policies on social media marketing for tobacco industry. Cases and evidence of the phenomenon. Impacts on business and society of the phenomenon. Literature review and scientific relevance. Existing research on regulatory policies for marketing in tobacco industry. Existing research on social media corporate audit practices. Social media audit: the case of Philip Morris International. The PMI global social media team. Social media audit in Philip Morris International. Conceptual framework. Hypotheses. Research design–qualitative semi-structured analysis. Qualitative research methodologies. The analysed sample. Data collection. Data analysis. Results and discussion on the emerged themes–PMI and third-party agency employees. Results and discussion on the emerged themes–Stefano Volpetti president of alternative tobacco products.

References

Bibliografia: pp. 81-88.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Digital marketing
Thesis Supervisor:	De Angelis, Matteo
Thesis Co-Supervisor:	Tedeschi, Piermario
Academic Year:	2023/2024
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	10 Jun 2025 15:02
Last Modified:	10 Jun 2025 15:02
URI:	https://tesi.luiss.it/id/eprint/42424

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