Aesthetics and personalization: the influence of European and Asian cultural differences on online purchasing behaviour

Dami, Eleonora (A.A. 2023/2024) Aesthetics and personalization: the influence of European and Asian cultural differences on online purchasing behaviour. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 97. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Phenomena description and managerial relevance. E-commerce, personalization and cultural aesthetic: three related dimensions. E-commerce: a revolution in global commerce. Personalization. Case studies of personalization in the digital era. Increasing numbers. Direct benefit from personalization. The key aspect to stand out in a crowded market: cultural aesthetics. Aesthetics of culture. Review of scientific literature. E-commerce in literature. The transition from standard e-commerce to personalized e-commerce. A key factor for e-commerce: cultural aesthetics applied to personalization. Gap in the existing literature. Conceptual frameworks. Experimental research. Methodology, study, and sampling procedures. Data collection and questionnaire composition. Data analysis.

References

Bibliografia: pp. 90-97.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Digital marketing
Thesis Supervisor: De Angelis, Matteo
Thesis Co-Supervisor: Amatulli, Cesare
Academic Year: 2023/2024
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 10 Jun 2025 15:07
Last Modified: 10 Jun 2025 15:07
URI: https://tesi.luiss.it/id/eprint/42425

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