Aesthetics and personalization: the influence of European and Asian cultural differences on online purchasing behaviour
Dami, Eleonora (A.A. 2023/2024) Aesthetics and personalization: the influence of European and Asian cultural differences on online purchasing behaviour. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 97. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Phenomena description and managerial relevance. E-commerce, personalization and cultural aesthetic: three related dimensions. E-commerce: a revolution in global commerce. Personalization. Case studies of personalization in the digital era. Increasing numbers. Direct benefit from personalization. The key aspect to stand out in a crowded market: cultural aesthetics. Aesthetics of culture. Review of scientific literature. E-commerce in literature. The transition from standard e-commerce to personalized e-commerce. A key factor for e-commerce: cultural aesthetics applied to personalization. Gap in the existing literature. Conceptual frameworks. Experimental research. Methodology, study, and sampling procedures. Data collection and questionnaire composition. Data analysis.
References
Bibliografia: pp. 90-97.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Digital marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Amatulli, Cesare |
| Academic Year: | 2023/2024 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 10 Jun 2025 15:07 |
| Last Modified: | 10 Jun 2025 15:07 |
| URI: | https://tesi.luiss.it/id/eprint/42425 |
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