Coronetta, Pierluigi (A.A. 2023/2024) The influence of social media marketing on cryptocurrency investments and the role of responsible marketing practices. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 87. [Master's Degree Thesis]

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Abstract/Index

The emergence of decentralized finance. Innovativeness. Borderlessness and transparency in decentralized finance (DeFi). Challenges and risks in the decentralized finance (DeFi) ecosystem. Major business models in decentralized finance. The rise of decentralized currencies and payment networks. The influence of social media and ethical marketing in cryptocurrency and DeFi. Research gap. Literature review. Overview of cryptocurrencies and blockchain technology. Investor behavior and the role of social media in cryptocurrency marketing. Ethical considerations in cryptocurrency marketing. Materials and methods. Sampling of participants. Data collection instrument. Description of variables. Procedure for coding results. Data analysis. Results and discussion. Overview of collected data. Regression analysis. Correlation analysis. Cluster analysis. Implications for cryptocurrency companies and marketers.

References

Bibliografia: pp. 77-87.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Behavioral economics and consumer decision making
Thesis Supervisor:	Sillari, Giacomo
Thesis Co-Supervisor:	Lefkeli, Deniz
Academic Year:	2023/2024
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	11 Jun 2025 12:24
Last Modified:	11 Jun 2025 12:24
URI:	https://tesi.luiss.it/id/eprint/42452

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