Revving up perceptions: how brand personality and sport sponsorship drive electric vehicles acceptance
Bignardi, Michelangelo (A.A. 2023/2024) Revving up perceptions: how brand personality and sport sponsorship drive electric vehicles acceptance. Tesi di Laurea in Gestione del prodotto e della marca, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 43. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review. Methodology. Discussion.
References
Bibliografia: pp. 26-33.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Gestione del prodotto e della marca |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | De Angelis, Matteo |
| Academic Year: | 2023/2024 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Jun 2025 14:42 |
| Last Modified: | 11 Jun 2025 14:42 |
| URI: | https://tesi.luiss.it/id/eprint/42467 |
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