Human vs. AI-generated art: an empirical analysis of consumer responses
Lezza, Alessandra (A.A. 2023/2024) Human vs. AI-generated art: an empirical analysis of consumer responses. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 61. [Master's Degree Thesis]
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Abstract/Index
Literary review. Understanding generative artificial intelligence. Generative artificial intelligence and art production. Skepticism toward AI: a historical phenomenon. Psychological theories of art perception and biases against AI. The transformative impact on creative industries. Definition and role of creative industries. Generative AI in entertainment. Generative AI in marketing. Costumer reactions. Experimental research. Research introduction and gap. Methodological approach. Results.
References
Bibliografia: pp. 55-60.
Thesis Type: | Master's Degree Thesis |
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Institution: | Luiss Guido Carli |
Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
Chair: | Product & brand management |
Thesis Supervisor: | Cardamone, Ernesto |
Thesis Co-Supervisor: | Laura, Luigi |
Academic Year: | 2023/2024 |
Session: | Extraordinary |
Deposited by: | Alessandro Perfetti |
Date Deposited: | 08 Jul 2025 14:35 |
Last Modified: | 08 Jul 2025 14:35 |
URI: | https://tesi.luiss.it/id/eprint/42818 |
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