Lezza, Alessandra (A.A. 2023/2024) Human vs. AI-generated art: an empirical analysis of consumer responses. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 61. [Master's Degree Thesis]

PDF (Full text) Restricted to Registered users only Download (6MB) | Request a copy

Abstract/Index

Literary review. Understanding generative artificial intelligence. Generative artificial intelligence and art production. Skepticism toward AI: a historical phenomenon. Psychological theories of art perception and biases against AI. The transformative impact on creative industries. Definition and role of creative industries. Generative AI in entertainment. Generative AI in marketing. Costumer reactions. Experimental research. Research introduction and gap. Methodological approach. Results.

References

Bibliografia: pp. 55-60.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Product & brand management
Thesis Supervisor:	Cardamone, Ernesto
Thesis Co-Supervisor:	Laura, Luigi
Academic Year:	2023/2024
Session:	Extraordinary
Deposited by:	Alessandro Perfetti
Date Deposited:	08 Jul 2025 14:35
Last Modified:	08 Jul 2025 14:35
URI:	https://tesi.luiss.it/id/eprint/42818

Downloads

Repository Staff Only

View Item