Minimalist design and visual consistency in fashion: an experimental study
Santoro, Genesio Andrea (A.A. 2023/2024) Minimalist design and visual consistency in fashion: an experimental study. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 91. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Impact of minimalist design on consumer perception. Introduction to minimalist design in branding. Consumer perception of minimalist design and willingness to pay. Minimalist design in affordable brands. Role of design consistency in brand perception. Introduction to the concept of brand consistency. Design consistency in branding and its role on consumer perception. Design consistency in affordable and luxury brands. Research methodology. Conceptual framework. Research design. Participants and sampling procedure. Materials and stimuli. Measures and procedure. Data analysis. General discussion.
References
Bibliografia: pp. 54-58.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Product & brand management |
| Thesis Supervisor: | Cardamone, Ernesto |
| Thesis Co-Supervisor: | D'Aniello, Alba |
| Academic Year: | 2023/2024 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 10 Jul 2025 10:07 |
| Last Modified: | 10 Jul 2025 10:07 |
| URI: | https://tesi.luiss.it/id/eprint/42868 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
