Minimalist design and visual consistency in fashion: an experimental study

Santoro, Genesio Andrea (A.A. 2023/2024) Minimalist design and visual consistency in fashion: an experimental study. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 91. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Impact of minimalist design on consumer perception. Introduction to minimalist design in branding. Consumer perception of minimalist design and willingness to pay. Minimalist design in affordable brands. Role of design consistency in brand perception. Introduction to the concept of brand consistency. Design consistency in branding and its role on consumer perception. Design consistency in affordable and luxury brands. Research methodology. Conceptual framework. Research design. Participants and sampling procedure. Materials and stimuli. Measures and procedure. Data analysis. General discussion.

References

Bibliografia: pp. 54-58.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Product & brand management
Thesis Supervisor: Cardamone, Ernesto
Thesis Co-Supervisor: D'Aniello, Alba
Academic Year: 2023/2024
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 10 Jul 2025 10:07
Last Modified: 10 Jul 2025 10:07
URI: https://tesi.luiss.it/id/eprint/42868

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