Organic food consumption trend among Vietnamese youth aged 24-34
Vu, Thi Quynh Anh (A.A. 2023/2024) Organic food consumption trend among Vietnamese youth aged 24-34. Tesi di Laurea in Marketing at the bottom of the pyramid, Luiss Guido Carli, relatore Emanuela Stagno, pp. 59. [Master's Degree Thesis]
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Abstract/Index
Literature review. Theory of planned behaviour (TPB) [13]. Norm activation model (NAM). Food-related lifestyle (FRL) model. Theory of consumption value (TCV). Methodology. Research design. Participant selection. Data collection. Data analysis. Results. Understanding of organic food. Motivations for organic food consumption. Barriers to organic food consumption. Consumption patterns. Perceived drawbacks. Discussion.
References
Bibliografia: pp. 52-54.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing Digital (LM-77) |
| Chair: | Marketing at the bottom of the pyramid |
| Thesis Supervisor: | Stagno, Emanuela |
| Thesis Co-Supervisor: | Peluso, Alessandro Maria |
| Academic Year: | 2023/2024 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 Jul 2025 10:54 |
| Last Modified: | 14 Jul 2025 10:54 |
| URI: | https://tesi.luiss.it/id/eprint/42904 |
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