Implementing today to improve tomorrow: the sustainable way of Plastica Sud
Iademarco, Roberto (A.A. 2023/2024) Implementing today to improve tomorrow: the sustainable way of Plastica Sud. Tesi di Laurea in Sustainability for marketing, Luiss Guido Carli, relatore Alessandro Maria Peluso, pp. 59. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature. Sustainable vs sustainability marketing. The licensing effect. Greenwashing and the role of companies and consumers. Methodology. Empirical research. Practical questions. Goals already achieved in terms of sustainability. Interviews and consortia. Actual interview. Graphics, data and explanations. Quantitative analysis. Participant demographics. Structure of the survey. Preliminary considerations. Conceptual framework. Experimental research.
References
Bibliografia: pp. 56-58.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing Digital (LM-77) |
| Chair: | Sustainability for marketing |
| Thesis Supervisor: | Peluso, Alessandro Maria |
| Thesis Co-Supervisor: | Stagno, Emanuela |
| Academic Year: | 2023/2024 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 17 Jul 2025 07:34 |
| Last Modified: | 17 Jul 2025 07:35 |
| URI: | https://tesi.luiss.it/id/eprint/42946 |
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