The role of mobile payment systems in shaping the digital marketplace
Demir, Marko (A.A. 2024/2025) The role of mobile payment systems in shaping the digital marketplace. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Deniz Lefkeli, pp. 35. [Master's Degree Thesis]
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Abstract/Index
Literature review. Mobile payment systems. Hedonic vs utilitarian consumption. The role of mobile payments in hedonic vs utilitarian consumption. Perceived benefits and costs of mobile payment systems. Overspending. Hyphotheses. Conceptual development. Results. Frequency tests. Interpretation of regression analysis. Interpretation of independent sample t-tests analysis. Discussion. Theoretical implications. Practical implications.
References
Bibliografia: pp. 32-35.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Lefkeli, Deniz |
| Thesis Co-Supervisor: | Pelaez Martinez, Andrea |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 04 Sep 2025 15:24 |
| Last Modified: | 04 Sep 2025 15:24 |
| URI: | https://tesi.luiss.it/id/eprint/43125 |
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