Forte, Maria (A.A. 2024/2025) Experiential vs. material consumption in sport: exploring how consumption type influences fan emotional engagement. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Deniz Lefkeli, pp. 82. [Master's Degree Thesis]

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Abstract/Index

Literature review. Material and experiential consumption: conceptual foundations. Experiential and material consumption in sports. Exploring fan engagement: identity and belonging. The role of purchase timing: owning vs. Purchasing merchandise. Overview of the study. Research gap and hypotheses. Conceptual framework. Methodology. Participants. Design, procedure and scale reliability. Manipulation check. Results. One-way ANOVA and independent samples t-test. Regression analysis with SPSS process model by 4 Hayes (2017). Discussion. Theoretical contributions and managerial implications. Limitations and suggestions for future research.

References

Bibliografia: pp. 38-49.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Consumer behavior
Thesis Supervisor:	Lefkeli, Deniz
Thesis Co-Supervisor:	Mazzù, Marco Francesco
Academic Year:	2024/2025
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	11 Sep 2025 09:47
Last Modified:	11 Sep 2025 09:47
URI:	https://tesi.luiss.it/id/eprint/43132

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