Redefining made in China: Norwegian consumer perceptions and trust in emergingh EV brands
Eidjord, Julie Strauman (A.A. 2024/2025) Redefining made in China: Norwegian consumer perceptions and trust in emergingh EV brands. Tesi di Laurea in Understanding the consumer, Luiss Guido Carli, relatore Ludovica Serafini, pp. 96. [Master's Degree Thesis]
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Abstract/Index
Theoretical framework. Consumer behavior. Country-of-origin effects. Trust. Research gap and contribution. Analysis of the phenomenon. Country-of-origin effects in consumer decision-making. Changing automotive market. Barriers to trust: stereotypes and perceived risk. Evolving customer perceptions of Chinese automotive brands. Methodology. Methodological framework. Study 1: qualitative survey. Study 2: expert interview. Research ethics and quality criteria. Analysis and results. Theme 1: perceptions of country-of-origin. Theme 2: trust formation mechanisms. Themes 3 and 4: brand cues and purchase drivers.
References
Bibliografia: pp. 68-75.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Understanding the consumer |
| Thesis Supervisor: | Serafini, Ludovica |
| Thesis Co-Supervisor: | Cardamone, Ernesto |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 19 Sep 2025 13:19 |
| Last Modified: | 19 Sep 2025 13:19 |
| URI: | https://tesi.luiss.it/id/eprint/43218 |
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