The impact of sustainable packaging on consumer perceptions in luxury products: navigating the shift in consumer expectations and the prestige dilemma
Villani, Michela (A.A. 2024/2025) The impact of sustainable packaging on consumer perceptions in luxury products: navigating the shift in consumer expectations and the prestige dilemma. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 103. [Master's Degree Thesis]
|
PDF (Full text)
Download (9MB) | Preview |
Abstract/Index
Literature review. Understanding luxury. Redefining luxury: the role of sustainability. Packaging in luxury and sustainability. Impact of sustainability on luxury consumers’ perceptions. Conceptual framework and research question. Methodology. Research approach and design. Stimuli, questionnaire design and measures. Sampling and data collection. Data preparation and statistical analysis. Research quality and ethical considerations. Results. Pre-test analysis. Main study results. Discussion.
References
Bibliografia: pp. 63-79.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Digital marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | D'Aniello, Alba |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 23 Sep 2025 10:35 |
| Last Modified: | 23 Sep 2025 10:35 |
| URI: | https://tesi.luiss.it/id/eprint/43253 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
