Beyond aesthetics: examining the influence of logo letter case and typeface on consumer responses
Apreesyan, Lusine (A.A. 2024/2025) Beyond aesthetics: examining the influence of logo letter case and typeface on consumer responses. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 70. [Master's Degree Thesis]
|
PDF (Full text)
Download (2MB) | Preview |
Abstract/Index
Logos, main classifications, and the role of brand familiarity. Logo design elements impacting brand perceptions. The significance of letter case. Extrinsic cues and perceived quality. Logos and quality perceptions. Logos and premiumness perceptions. Brand stereotypes and perceived quality. The typeface of logos: serif and sans serif. Theoretical framework and hypotheses development. Design and procedure. Measures.
References
Bibliografia. pp. 46-55.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Product & brand management |
| Thesis Supervisor: | Cardamone, Ernesto |
| Thesis Co-Supervisor: | D'Aniello, Alba |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 25 Sep 2025 14:46 |
| Last Modified: | 25 Sep 2025 14:46 |
| URI: | https://tesi.luiss.it/id/eprint/43321 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
