Upcycling and consumer behavior in the luxury industry
Frega, Anna Laura (A.A. 2024/2025) Upcycling and consumer behavior in the luxury industry. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 123. [Master's Degree Thesis]
|
PDF (Full text)
Download (1MB) | Preview |
Abstract/Index
Relevance of upcycling in the luxury industry. Sustainability, CSR and consumer change (literature review). Sustainability: an evolving concept. Sustainability in the luxury market. CSR (Corporate social responsibility) and sustainability. Consumer change: a more sustainability-conscious public. UPcycling, and second-hand economy: the analysis of the phenomenon (framework of the phenomenon). Upcycling as a sustainability strategy in luxury. The second-hand economy and changing consumption habits. Research question. Case study. Choice of case study. Research methodology.
References
Bibliografia e sitografia: pp. 121-123.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Product & brand management |
| Thesis Supervisor: | Cardamone, Ernesto |
| Thesis Co-Supervisor: | De Angelis, Matteo |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 25 Sep 2025 14:58 |
| Last Modified: | 25 Sep 2025 14:58 |
| URI: | https://tesi.luiss.it/id/eprint/43323 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
