Torlontano, Chiara (A.A. 2024/2025) Chatbots and gamification: new frontiers for customer engagement. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 69. [Master's Degree Thesis]

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Abstract/Index

Marketing with digital technologies. Chatbots in marketing. Gamification. Importance and usage of chatbots and gamification in marketing. History of chatbots. Chatbot engagement with utilitarian and hedonic motivations. The integration of chatbot with gamification for customer engagement. Enhancing customer engagement through AI chatbots and gamification: the future of digital interaction. Emotional intelligence and gamification in chatbots: improving psychological well-being and user engagement via empathy and motivation. Methodological approach. Discussion.

References

Bibliografia: pp. 60-66.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Product & brand management
Thesis Supervisor:	Cardamone, Ernesto
Thesis Co-Supervisor:	Pozharliev, Rumen Ivaylov
Academic Year:	2024/2025
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	26 Sep 2025 12:22
Last Modified:	26 Sep 2025 12:22
URI:	https://tesi.luiss.it/id/eprint/43332

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