Manfolini, Gioia (A.A. 2024/2025) When waiting builds trust: the effects of delivery delay on perceived value and purchase intention in the automotive industry. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 71. [Master's Degree Thesis]

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Abstract/Index

The automotive industry is undergoing a major change: digitalization and shifting consumer expectations. Product presentation and online consumer behavior. Product availability and risk perception. From theory to research: building an integrated framework. Tesla: when thinking outside the box is not enough. Hyundai and Amazon: pioneering a new era in automotive customer experience. Dacia: redefining the essential. The Italian C-suv market. The impact of delivery time on consumers' willingness to buy: a moderated mediation model. Study design and procedure. Results.

References

Bibliografia: pp. 66-71.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Product & brand management
Thesis Supervisor:	Cardamone, Ernesto
Thesis Co-Supervisor:	Mazzù, Marco Francesco
Academic Year:	2024/2025
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	26 Sep 2025 14:57
Last Modified:	26 Sep 2025 14:57
URI:	https://tesi.luiss.it/id/eprint/43343

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