The effectiveness of referral strategies in multi-sided platforms: a quantitative study

Astolfi, Maria (A.A. 2024/2025) The effectiveness of referral strategies in multi-sided platforms: a quantitative study. Tesi di Laurea in Organizational design, Luiss Guido Carli, relatore Cinzia Calluso, pp. 58. [Master's Degree Thesis]

[img] PDF (Full text)
Restricted to Registered users only
Download (1MB) | Request a copy

Abstract/Index

Literature review and hypotheses. Multi-sided platforms and network effects. The chicken-and-egg problem and platform growth strategies. Referral incentive programs: theoretical foundations and applications. Experimental study. Methods. Results. Discussion.

References

Bibliografia: pp. 54-58.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Organizational design
Thesis Supervisor: Calluso, Cinzia
Thesis Co-Supervisor: Homberg, Fabian Kurt Falk
Academic Year: 2024/2025
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 21 Oct 2025 13:18
Last Modified: 21 Oct 2025 13:18
URI: https://tesi.luiss.it/id/eprint/43443

Downloads

Downloads per month over past year

Repository Staff Only

View Item View Item