Green and neutral claims in luxury communications: exploring the impact of made in Italy on perceived quality and purchase intention
Mattera, Massimo (A.A. 2024/2025) Green and neutral claims in luxury communications: exploring the impact of made in Italy on perceived quality and purchase intention. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 79. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Luxury, sustainability and made in Italy. The state of luxury: the prestige of made in Italy. The sustainable luxury dilemma. Made in Italy: between luxury and sustainability. Research methodology and development of conceptual framework. Hypotheses development. Conceptual framework. Study overview. Research results. Participants and distribution. Scale validity and reliability. Hypotheses testing.
References
Bibliografia e sitografia: pp. 71-79.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing metrics |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Amatulli, Cesare |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 21 Oct 2025 13:36 |
| Last Modified: | 21 Oct 2025 13:36 |
| URI: | https://tesi.luiss.it/id/eprint/43447 |
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