Visual merchandising as a nudge: a case study in SVOLTA retail network
Zeppieri, Francesco (A.A. 2024/2025) Visual merchandising as a nudge: a case study in SVOLTA retail network. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 84. [Master's Degree Thesis]
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Abstract/Index
Literature review-behavioral economics and nudging. Behavioural economics and nudge theory. Nudging: definition, features and applications. Nudging in the retail sector. Visual merchandising. Definition and historical evolution. Brand identity model: a strategic foundation for retail expression. Types of visual merchandising: different techniques. The role of color in visual merchandising. Consumer response to visual merchandising. Methodology: operational framework for visual merchandising in high-traffic retail environments. SVOLTA case study analysis. Introducing SVOLTA: origins, vision and role within Q8. Operational context: from strategy to execution in svolta stores. Visual merchandising in action: qualitative analysis of in-store interventions. Quantitative analysis: data-driven insights on visual impact. Comparative reflection on quantitative results.
References
Bibliografia: pp. 78-83.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Behavioral economics and consumer decision making |
| Thesis Supervisor: | Sillari, Giacomo |
| Thesis Co-Supervisor: | Marzo, Francesca |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 21 Oct 2025 14:41 |
| Last Modified: | 21 Oct 2025 14:41 |
| URI: | https://tesi.luiss.it/id/eprint/43452 |
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