The impact of quality of experience on consumer willingness to pay: a reflection on premium and branded cafés

Andrielli, Lavinia (A.A. 2024/2025) The impact of quality of experience on consumer willingness to pay: a reflection on premium and branded cafés. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 83. [Master's Degree Thesis]

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Abstract/Index

An overview of the luxury market. What is luxury. The evolution of luxury consumption. The premium and branded café market. Introduction to the premium café market. The role of experiences in premium cafés. Empirical analysis of experiences. Theoretical background and hypothesis development. Research model. Methodology. Results and discussion.

References

Bibliografia: pp. 70-74. Sitografia: pp. 75-78.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77)
Chair: Luxury management
Thesis Supervisor: Festa, Alberto
Thesis Co-Supervisor: Fei, Carlo
Academic Year: 2024/2025
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 22 Oct 2025 14:16
Last Modified: 22 Oct 2025 14:16
URI: https://tesi.luiss.it/id/eprint/43477

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