The impact of quality of experience on consumer willingness to pay: a reflection on premium and branded cafés
Andrielli, Lavinia (A.A. 2024/2025) The impact of quality of experience on consumer willingness to pay: a reflection on premium and branded cafés. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 83. [Master's Degree Thesis]
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Abstract/Index
An overview of the luxury market. What is luxury. The evolution of luxury consumption. The premium and branded café market. Introduction to the premium café market. The role of experiences in premium cafés. Empirical analysis of experiences. Theoretical background and hypothesis development. Research model. Methodology. Results and discussion.
References
Bibliografia: pp. 70-74. Sitografia: pp. 75-78.
Thesis Type: | Master's Degree Thesis |
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Institution: | Luiss Guido Carli |
Degree Program: | Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77) |
Chair: | Luxury management |
Thesis Supervisor: | Festa, Alberto |
Thesis Co-Supervisor: | Fei, Carlo |
Academic Year: | 2024/2025 |
Session: | Summer |
Deposited by: | Alessandro Perfetti |
Date Deposited: | 22 Oct 2025 14:16 |
Last Modified: | 22 Oct 2025 14:16 |
URI: | https://tesi.luiss.it/id/eprint/43477 |
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