The Rolex anomaly: an analysis of the factors behind market leadership in the luxury watch industry
Casali, Lavinia (A.A. 2024/2025) The Rolex anomaly: an analysis of the factors behind market leadership in the luxury watch industry. Tesi di Laurea in Management, Luiss Guido Carli, relatore Alberto Festa, pp. 81. [Master's Degree Thesis]
![]() |
PDF (Full text)
Restricted to Registered users only Download (8MB) | Request a copy |
Abstract/Index
Luxury–watchmaking as an emblematic sector. A look at the world of luxury. Luxury watchmaking. Rolex–an icon of luxury. History, identity and DNA of the brand. Rolex masterpieces: watches that have made history. The marketing strategy. Qualitative research–analysis of the determinants of Rolex success. Literature review. Methodology. Results.
References
Bibliografia: pp. 71-75. Sitografia: pp. 76-78.
Thesis Type: | Master's Degree Thesis |
---|---|
Institution: | Luiss Guido Carli |
Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
Chair: | Management |
Thesis Supervisor: | Festa, Alberto |
Thesis Co-Supervisor: | Fei, Carlo |
Academic Year: | 2024/2025 |
Session: | Summer |
Deposited by: | Alessandro Perfetti |
Date Deposited: | 22 Oct 2025 14:20 |
Last Modified: | 22 Oct 2025 14:20 |
URI: | https://tesi.luiss.it/id/eprint/43478 |
Downloads
Downloads per month over past year
Repository Staff Only
![]() |
View Item |