The Rolex anomaly: an analysis of the factors behind market leadership in the luxury watch industry
Casali, Lavinia (A.A. 2024/2025) The Rolex anomaly: an analysis of the factors behind market leadership in the luxury watch industry. Tesi di Laurea in Management, Luiss Guido Carli, relatore Alberto Festa, pp. 81. [Master's Degree Thesis]
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Abstract/Index
Luxury–watchmaking as an emblematic sector. A look at the world of luxury. Luxury watchmaking. Rolex–an icon of luxury. History, identity and DNA of the brand. Rolex masterpieces: watches that have made history. The marketing strategy. Qualitative research–analysis of the determinants of Rolex success. Literature review. Methodology. Results.
References
Bibliografia: pp. 71-75. Sitografia: pp. 76-78.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Management |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 22 Oct 2025 14:20 |
| Last Modified: | 22 Oct 2025 14:20 |
| URI: | https://tesi.luiss.it/id/eprint/43478 |
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