Mazzini, Francesco (A.A. 2024/2025) Voices that feel close: exploring the link between self-disclosure and parasocial relationship in podcasting. Tesi di Laurea in Analisi del comportamento di acquisto, Luiss Guido Carli, relatore Luigi Monsurro, pp. 53. [Master's Degree Thesis]

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Abstract/Index

The rise of podcasts and the formation of parasocial relationships. The development of parasocial relations in the era of podcasts. Loneliness and the shift to digital companionship. Societal and marketing implications of podcast PSRs. Relevance and overview of research thesis. The role of self-disclosure and loneliness in shaping parasocial relationships. Podcast and content design. Parasocial relationships (PSRs) with podcast hosts. Intimacy and self-disclosure in PSRs. Loneliness as a moderating variable. Empirical study: self-disclosure, loneliness, and parasocial relationships in podcasts. Measurement framework and early evaluations.

References

Bibliografia: pp. 31-33.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Analisi del comportamento di acquisto
Thesis Supervisor:	Monsurro, Luigi
Thesis Co-Supervisor:	Serafini, Ludovica
Academic Year:	2024/2025
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	22 Oct 2025 14:46
Last Modified:	22 Oct 2025 14:46
URI:	https://tesi.luiss.it/id/eprint/43481

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