Dupe or copycat? Examining consumer motivations in perfume purchase decision
Giordano, Maria Francesca (A.A. 2024/2025) Dupe or copycat? Examining consumer motivations in perfume purchase decision. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 65. [Master's Degree Thesis]
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Abstract/Index
Dupes, counterfeits and copycats. Dupe products. Counterfeit products. Copycat products. Dupes: involved product categories. Influencers’ role in digital marketing and their influence on purchase intention. Dupes-real cases. Zara. Walmart. Lip balms viral trend on TikTok. Experimental research. Literature review. Conceptual framework and research question. Methodology. Results. General discussion. Implications for theory. Implications for management.
References
Sitografia: pp. 36-41. Bibliografia: pp. 43-47.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Product & brand management |
| Thesis Supervisor: | Cardamone, Ernesto |
| Thesis Co-Supervisor: | Pozharliev, Rumen Ivaylov |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 05 Nov 2025 16:08 |
| Last Modified: | 05 Nov 2025 16:08 |
| URI: | https://tesi.luiss.it/id/eprint/43649 |
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