Agliata, Tommaso (A.A. 2024/2025) The role of sustainable brand identity in fostering customer loyalty: a comparative study of eco-conscious brand strategies in Arc'teryx and The North Face. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 80. [Master's Degree Thesis]

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Abstract/Index

Foundations of sustainable branding: context, industry and consumer dynamics. Background and evolution of sustainability in business. Sustainability in the outdoor apparel industry. Arc’teryx and The North Face. Defining sustainable brand identity. Customer loyalty and sustainability. Literature review. Theorical frameworks. Empirical studies. Conceptual model: the safe brand loyalty framework. Methodology and results.

References

Bibliografia e sitografia: pp. 78-80.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Digital marketing
Thesis Supervisor:	De Angelis, Matteo
Thesis Co-Supervisor:	Costabile, Michele
Academic Year:	2024/2025
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	06 Nov 2025 10:26
Last Modified:	06 Nov 2025 10:26
URI:	https://tesi.luiss.it/id/eprint/43667

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