Surprise is the prize itself: the strategic role of influencer marketing in the blind box market
Barrel, Chiara (A.A. 2024/2025) Surprise is the prize itself: the strategic role of influencer marketing in the blind box market. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Stella Romagnoli, pp. 97. [Master's Degree Thesis]
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Abstract/Index
The surprise element–a powerful tool for marketers. Roots and etymology. Psychological studies. Surprise and marketing. Practical applications: Blind boxes. Social media & influencer marketing–the eco effect. Evolution of influencer marketing. Diffusion and virality of a content. Unboxing, live streams, storytelling: how influencers interact using surprise element. Translate it all in engagement. Field experiment. Conceptual framework. Presentation of stimuli. Questionnaire and data collection methodology. Data analysis.
References
Bibliografia: pp. 87-96.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Integrated marketing communication |
| Thesis Supervisor: | Romagnoli, Stella |
| Thesis Co-Supervisor: | De Angelis, Matteo |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 06 Nov 2025 13:09 |
| Last Modified: | 06 Nov 2025 13:09 |
| URI: | https://tesi.luiss.it/id/eprint/43677 |
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