Branding strategies of born global firms: a cross cultural research approach

D'Arpa, Maria (A.A. 2009/2010) Branding strategies of born global firms: a cross cultural research approach. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Matteo De Angelis, pp. 88. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

An overview of born global enterprises. Branding strategies of born global enterprises. The global and the born global. The cross cultural research. Conclusions and remarks. The cross cultural research. An interview with an "ex-born global"-Esaote.

References

Bibliografia: pp. 64-69.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, english language (28)
Chair: Marketing
Thesis Supervisor: De Angelis, Matteo
Academic Year: 2009/2010
Session: Summer
Deposited by: SARA DI PERNA
Date Deposited: 23 May 2011 18:14
Last Modified: 30 Oct 2018 10:28
URI: https://tesi.luiss.it/id/eprint/4437

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