Branding strategies of born global firms: a cross cultural research approach
D'Arpa, Maria (A.A. 2009/2010) Branding strategies of born global firms: a cross cultural research approach. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Matteo De Angelis, pp. 88. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
An overview of born global enterprises. Branding strategies of born global enterprises. The global and the born global. The cross cultural research. Conclusions and remarks. The cross cultural research. An interview with an "ex-born global"-Esaote.
References
Bibliografia: pp. 64-69.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (28) |
| Chair: | Marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Academic Year: | 2009/2010 |
| Session: | Summer |
| Deposited by: | Users 1066 not found. |
| Date Deposited: | 23 May 2011 18:14 |
| Last Modified: | 30 Oct 2018 10:28 |
| URI: | https://tesi.luiss.it/id/eprint/4437 |
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