The impact of language in mental health awareness campaigns: the effects of first-person singular vs. plural framing on campaign appreciation
Di Nezza, Francesca (A.A. 2024/2025) The impact of language in mental health awareness campaigns: the effects of first-person singular vs. plural framing on campaign appreciation. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 91. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Mental health. The mind and its study: lights and shadows of its historical evolution. Mental diseases: global data. Mental diseases: data in Italy. The stigma associated with mental disorders. Solutions to reduce stigma and promote acceptance of mental disorders. Advertising & language: when semantics shape the mind. History and evolution of advertising. Advertising and its social role. The power of words: the role of semantics in advertising. The social role of language. Mental health communication: between language and perception. Empirical research. Methodological approach. Results. General discussion.
References
Bibliografia: pp. 72-79.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Product & brand management |
| Thesis Supervisor: | Cardamone, Ernesto |
| Thesis Co-Supervisor: | Peverini, Paolo |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 08 Jan 2026 10:10 |
| Last Modified: | 08 Jan 2026 10:10 |
| URI: | https://tesi.luiss.it/id/eprint/44605 |
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