Uniform inclusion? Gender equality and masculine ideals in the Norwegian military
Knudsen, Anne Skillingstad (A.A. 2024/2025) Uniform inclusion? Gender equality and masculine ideals in the Norwegian military. Tesi di Laurea in Language in advertising, Luiss Guido Carli, relatore Paolo Peverini, pp. 129. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Communication. Gender and modern norms of inclusion. Gap in the literature. Militarism and military communication. Gender equality in Norway. Formal gender inclusion in the Norwegian military. Norwegian military recruitment process. Military masculinity. Norwegian military identity. Inclusive marketing communication. The Norwegian military’s communication efforts. Study aim. Research design and methodological rationale. Semiotic analysis. Thematic analysis. Results of thematic analysis.
References
Bibliografia: pp. 113-123.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Language in advertising |
| Thesis Supervisor: | Peverini, Paolo |
| Thesis Co-Supervisor: | Giorgino, Francesco |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 08 Jan 2026 13:33 |
| Last Modified: | 08 Jan 2026 13:33 |
| URI: | https://tesi.luiss.it/id/eprint/44626 |
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