The price of green trust, nudging and the sustainability paradox
Nicolanti, Edoardo (A.A. 2024/2025) The price of green trust, nudging and the sustainability paradox. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 28. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Behavioural and strategic dynamics in sustainable consumption. The intention-action gap. Norm-nudging: between persuasion and freedom of choice. Greenwashing: strategic communication or necessary evil? Experiment: method and results. Objective of the experiment and methodology. Additional statistical checks.
References
Bibliografia: p. 26.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Behavioral economics and consumer decision making |
| Thesis Supervisor: | Sillari, Giacomo |
| Thesis Co-Supervisor: | Marzo, Francesca |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 08 Jan 2026 13:38 |
| Last Modified: | 08 Jan 2026 13:38 |
| URI: | https://tesi.luiss.it/id/eprint/44627 |
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