Dark patterns and ethical dilemmas: a comparison of scarcity and social proof in online buying
Ricciardi, Silvia (A.A. 2024/2025) Dark patterns and ethical dilemmas: a comparison of scarcity and social proof in online buying. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 132. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Theoretical background. Foundations of nudge theory in behavioral economics. Dark patterns in e-commerce. Literature review. Conceptual framework. Experimental research. Methodological approach. Experimental results. General discussion.
References
Bibliografia: pp. 117-130.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Behavioral economics and consumer decision making |
| Thesis Supervisor: | Sillari, Giacomo |
| Thesis Co-Supervisor: | Marzo, Francesca |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 08 Jan 2026 13:42 |
| Last Modified: | 08 Jan 2026 13:42 |
| URI: | https://tesi.luiss.it/id/eprint/44628 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
